Understanding and integrating YouTube into your marketing plan
can help get your business the visibility it needs. But how do you
do this on a tight budget and with little or no video experience?
Increase your chances for more success by learning to plan,
create and publish your business videos with Whitney Hahn,
co-founder of Digital Bard Video. Web. Marketing, a company that
collaborates with small to mid-size businesses, informational
entrepreneurs and non-profit organizations for marketing videos.
• Start with basic planning and exploring how videos can expand
your brand and increase sales. We’ll discuss what styles will work
best for your business, recommendations for inexpensive but
versatile equipment, and get started on writing your first script.
• Then, we’ll move on to creating – where, with just a few basic
tools (camera, microphone, editing software) and a defined
message, you can begin to craft your video. You’ll have time in
front of the camera to rehearse and shoot your video and get
tips for editing on your own.
• We’ll introduce you to the basics of editing the video, including
adding titles and simple transitions. You’ll learn the process for
exporting your file in a YouTube friendly format and creating a
YouTube channel (if you don’t already have one).
• Finally, there’s publishing – where you upload your new
creation so it’s ready for sharing. You’ll discover the strategy
behind titles, descriptions and tags that get your video noticed
and increase your SEO.
You’ll walk away with a formula for writing and creating short
videos, and the confidence to repeat the process over and over
for your business. We’ll have all the equipment for class use.
YouTube is the second most popular search engine today – so
make the most of it!
8 hrs., Tuition: $109, Fees: $40, Total: $149

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